LifeSearch

BRANDING Spearheading the design and development of LifeSearch's refreshed brand identity, I focused on creating a more contemporary and authentic visual presence. The new identity is centred around real people, aiming to resonate with LifeSearch’s diverse audience through sincerity, clarity, and human connection. I redesigned visuals, moving away from illustrative styles to embrace authentic imagery that conveys the company's purpose to 'protect people properly.' This project involved developing logo variations, a refined colour palette, typography, and art direction, all with a focus on fostering trust and transparency.