Blue Soul Customs

BRANDING For Blue Soul Customs, the first tattooed shoe company, I developed a brand identity inspired by blue and white Japanese porcelain. Guided by the slogan, ‘Crafted with needles, made with soul,’ the brand embodies a fusion of tradition, creativity, and innovation. The colour palette of blues, whites, and greys aligns with Zen ideals—blue symbolising spirituality and harmony, and grey reflecting wabi-sabi, the beauty in imperfection. Each handcrafted piece carries a unique touch, making every pair a work of wearable art.